Jane Smith Agency

bkr

A water bottle became fashion and beauty’s coveted accessory.

THE OPPORTUNITY

We worked with bkr, a pioneer in the water bottle category, for many years to launch the brand’s image and to develop consistent brand communication across channels.

THE OUTCOME

The positioning of the bottle as the most stylish vessel for hydration made it the ultimate beauty product, sold on all the beauty floors in department stores. Bkr gained tremendous brand awareness and growth.

SERVICES

Creative direction, strategy, branding, production, social media,
360° communications

Ad 14-4.2

360° Campaigns

We developed a first-ever launch campaign – to support the brand’s beauty essential and fashion accessory positioning – and then subsequent seasonal campaigns for years to follow. All content was shot by our founder.

ipnone IMG_A50CF199E18F-1-2
ipad
layouts-R2.1
20150824_BKR_SHOT_16_073_V4
layouts-R2.2