Jane Smith Agency

Clé de Peau Beauté - Power of Radiance

Radiance can change the world:
a CSR program supporting girls’ empowerment

THE OPPORTUNITY

As part of the global strategy, we saw an opportunity for Clé de Peau Beauté to align its incredible values with a cause that supported its inherent brand message: that radiance truly lies within.

THE OUTCOME

The result was the conception and execution of Shiseido’s first-ever global CSR program: The Power of Radiance Program. In partnership with UNICEF, the program is a long-term corporate commitment that supports women and girls education globally by giving annual grants to women that have made significant strides in reforming education. We created a range of digital and social content to support a 360° strategy. The program launched in March 2019 with an award ceremony honoring Syrian refugee, Muzoon Almellehan.

The program launched in March 2019 with an award ceremony honoring Muzoon Almellehan and UNICEF partnership. The program is now going into its 3rd year with regional offices expanding the program in their local markets.

Program Launch

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Supporting Content

With a diverse, all female crew, we created content with contributors from regions all over the world – influential, accomplished women that share the same mission of female empowerment through education.

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