Clé de Peau Beauté - Power of Radiance
a CSR program supporting girls’ empowerment
As part of the global strategy, we saw an opportunity for Clé de Peau Beauté to align its incredible values with a cause that supported its inherent brand message: that radiance truly lies within.
The result was the conception and execution of Shiseido’s first-ever global CSR program: The Power of Radiance Program. In partnership with UNICEF, the program is a long-term corporate commitment that supports women and girls education globally by giving annual grants to women that have made significant strides in reforming education. We created a range of digital and social content to support a 360° strategy. The program launched in March 2019 with an award ceremony honoring Syrian refugee, Muzoon Almellehan.
With a diverse, all female crew, we created content with contributors from regions all over the world – influential, accomplished women that share the same mission of female empowerment through education.