Inspiration. Connection. Transformation.
Jane Smith Agency
Founded in 2012, Jane Smith is an independent, full-service creative company
specializing in brand development and communications for global markets.
Female-founded and focused, we elevate and nurture brands
to attract and engage the Discerning Female Consumer™.
Our agency bears the name Jane Smith as an anonymous pseudonym,
symbolizing everyone within our organization and the consumer we proudly serve.
DISCERNING
JSA Global Impact
Our track record for building long term success for our
clients is proven worldwide, with extensive experience in
markets including the US, UK, EU, and APAC, specifically
China, Japan, Korea, India and Singapore.
Female founded and led, the name JANE SMITH is an
anonymous pseudonym that represents every woman within
our organization as well as the consumer we specialize in.
It is our MISSION to assiduously support and collaborate with
our clients to achieve objectives.
The team



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Laveree Launches in U.S. With SoHo Outpost With Aim to Expand Clothing’s Life Span WWD
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Ana de Armas Stars in The Natural Diamond Council’s First Ever Celebrity Campaign LITTLE BLACK BOOK
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Manu Cossu Directs Ana de Armas In National Diamond Council :30 From Jane Smith Agency SHOOT ONLINE
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All the Hadid Sisters (There Are 4) Attended Last Night’s Disco Party for La Detresse VOGUE
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La Detresse’s NYFW Party Was a Hadid-Family Affair VANITY FAIR
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Small Ad Agencies are Faster and Smarter VELOCITIZE
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Instilling a Diverse Culture ADWEEK
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Changing the Way to Work with Fashion Brands GLOSSY
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Clé de Peau Beauté Taps Felicity Jones as Their New Brand Ambassador VANITY FAIR
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Felicity Jones on Her Latest Roles WWD
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Meet the Nicest Creative People in LA W MAGAZINE
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Join Alisha Goldstein’s New Project WWD
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Jane Smith Hits Hollywood FASHION NETWORK

Alisha Goldstein, Founder and CCO
Alisha is a strategic creative and marketer with over 20 years of global experience working and collaborating with leading brands around the world. She specializes in building and transforming brands at all stages through strategy, global 360° strategies, content and marketing initiatives.
Throughout her career she has worked with esteemed brands such as Shiseido, Clé de Peau Beauté, Natural Diamond Council, Violet Grey, Donna Karan, Debeers, Jil Sander, David Yurman, Revlon, Lancaster, Nike, Laverée, Fabletics, Savage Fenty, Patrick Ta, Prabal Gurung, Related Group, and Révive.
She has collaborated with some of the top talent in the industry including: David Sims, Mario Sorrenti, Inez and Vinoodh, Gordon Von Steiner, Manu Cossu, Cass Bird, Mikael Jansson, Glen Luchford, Patrick Demarchelier, Peter Lindbergh, Mert Alas and Marcus Piggot, Mario Testino and Tierney Gearon to name few.
What we provide our clients
1. Brand Incubation
and Development
Crafting and nurturing brands for enduring growth that extends from strategically identifying white space to orchestrating successful launches and sustaining momentum beyond.
2. Comprehensive
Agency Services
Elevating and driving results for brands through 360-degree strategies, our comprehensive services ensure sustained growth and amplified impact across every facet of your brand’s presence and engagement.
3. In-house
Consulting
With tailored short term objectives and long-term growth and performance goals, we partner with and fortify internal teams through strategic, creative and marketing collaboration.