Jane Smith Agency

We are a women-founded and women-led brand agency

specializing in the discerning female consumer.

AND SHE IS POWERFUL.

91% of women, who control over $11T in spending power,

feel that advertisers don’t understand them.

We do.

And the brands that prioritize connecting

meaningfully with them, will win.

Our Expertise

Strategies for global markets.
Developing brands from whitespace to launch and beyond.
Amplifying existing brands through strategic 360 marketing.
In-house Consulting – managing and partnering with internal teams.
The discerning female consumer – who happens to be the most powerful consumer in the world.

Our track record for building long term success for our
clients is proven worldwide, with extensive experience in
markets including the US, UK, EU, and APAC, specifically
China, Japan, Korea, India and Singapore.

Our services

BRAND INCUBATION / DEVELOPMENT

Developing brands and fostering growth –
from whitespace to launch and beyond.
Brand Strategy
Brand Positioning
Brand Books
Identity, Naming + Voice
Brand Guidelines
Packaging
Research and Planning
Distribution Strategy
CSR Development + Execution
Testing, Insights + Analytics
Digital and Social Strategy
Website/Mobile/App Design
Sales
Experiential

TRADITIONAL AGENCY SERVICES

Sustaining and amplifying brands
through strategic 360 tactics.
Creative Strategy + Execution
Content Strategy + Rollout
Marketing Strategies
360 Campaigns
Digital Content + Strategy
Social Media Content + Strategy
Celebrity Casting
Influencer / Ambassador Programs
Brand Partnerships
Experiential + Events
Post Production
PR Strategy
Media Strategy + Buying
Sales

IN-HOUSE CONSULTING

Advising and supplementing internal teams
both short term and long term.
Creative Leadership
Creative Direction
Marketing Support
Team Supplementing
Social + Digital Strategy
Team Building
Department Integration

Clients