The art of transforming brands
through inspiration and meaningful connection with
the most powerful consumer in the world.
Jane Smith Agency
The Discerning Female Consumer™
Her power and influence is unmatched by any other demographic.
She is defined by a complex mindset that has emerged among female consumers
with access to unprecedented levels of disposable income, always-on commerce
exposure, and a psychology that has been influenced by the cultural social,
and political journey she’s been on for the past decade.
She is powerful and paying attention.
91% of women feel that advertisers
don’t understand them.
We do.
And the brands that prioritize connecting
meaningfully with them, will win.
Our Expertise
- Strategy & Consumer Insights.
- Creative and Marketing for Global Markets.
- Brand Development – from whitespace to execution.
- In-house Consulting – partnering with internal teams.
- The Discerning Female Consumer™