Jane Smith Agency

Jane Smith is an agile creative and strategic partner that provides bespoke solutions for our clients’ unique business needs and challenges. We are women-owned, operated and led with offices in New York and LA.

Designing the future.

Who We Are

From global brands to start-ups, our experience spans across lifestyle categories, creating and tailoring strategies and content for markets around the world – with expertise in the US, Asia, and EU. This experience gives us a unique perspective on how different industries and markets are reacting to today’s unknowns, and a fast-changing, complex consumer mindset.

About Us

What Makes Us Different

Equal parts beauty and brains, we believe that a cocktail of data and insights, instinct, creativity and agility to respond to the unknowns, is what creates the magic – driving results. We marry EQ with IQ to create content that moves people – perfecting the art and science of emotional connection.

A new light: the world’s
most radiant beauty brand

Clé de Peau Beauté

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How we disrupted the diamond industry for a new generation

Natural Diamond Council

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Beautiful dreamers:
turning small opportunities
into big ideas

Prabal Gurung

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Reimagining luxury shoes: quality and cause in equal measure

Vêtir Vert

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Cause / Purpose Driven Marketing

Defining your unique integration of purpose and brand is critical in fostering a meaningful connection to your audience. We have a specialty in developing corporate brand initiatives and social responsibility programs. We believe that it is mandatory in the current landscape – and that it is simultaneously an opportunity for deeper brand development.

Radiance can change
the world: a CSR program supporting girls’
empowerment

Power of Radiance

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Hollywood, tapped:
a cult beauty experience

Violet Grey

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Our services

BRAND STRATEGY & DEVELOPMENT

  • Brand Strategy
  • Brand Books
  • Brand Identity & Naming
  • Brand Guidelines
  • Packaging
  • Start-Up Collaboration
  • Research Planning & Testing
  • DTC Distribution Strategy

360 CONTENT & MARKETING

  • 360 Advertising Campaigns
  • Digital Campaigns
  • Social Media Campaigns
  • Influencer Programs
  • Website/Mobile Design
  • Content Strategy and Rollout Plans

INTEGRATED PRODUCTION

  • 360 Shoot Production & Post Production
  • COVID-19 Shoot Scenario Planning
  • Interactive Production
  • In-house Film & Photo Studio

Clients

  • cle de peau
  • natural diamond council
  • prabal gurung
  • sephora
  • fabletics
  • bkr
  • true religion
  • savagexfenty
  • co
  • luckybrand
  • the vampires wife
  • violetgrey