Jane Smith Agency

RéVive

Reviving RéVive - How we modernized
and brought soul to the innovative
science based skincare brand.

THE OPPORTUNITY

We had the pleasure of working with the Revive team to modernize the 25 year old luxury skincare brand’s consumer facing communications and to bring more humanity and warmth to the science-backed brand through the launch of two new hero products— a neck serum and an instant eye mask.

THE OUTCOME

We created 360 campaigns and strategies with phased roll outs for all channels. For the first time in the brand’s history, we cast a model for the campaign which allowed us to create emotional storytelling in order to bring humanity to the brand. Additionally, we oversaw the brand’s creative and messaging across all consumer facing touch points.

Balancing humanity and science

through storytelling, while modernizing

with a digital-first approach.

ReVive Ad Serum 3

Social Strategy— From Teasers through Launch

We teased the product by leaning heavily into the science, followed by a roll out with more story-telling – a mix of video, still life, application / how-to’s and benefit focused assets.

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ReVive Ad Massque 2

Social Strategy— From Teasers through Launch

We teased the product by leaning heavily into the science, followed by a roll out with more story-telling – a mix of video, still life, application / how-to’s and benefit focused assets.

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