Jane Smith Agency
RéVive
Reviving RéVive - How we modernized
and brought soul to the innovative
science based skincare brand.
and brought soul to the innovative
science based skincare brand.
THE OPPORTUNITY
We had the pleasure of working with the Revive team to modernize the 25 year old luxury skincare brand’s consumer facing communications and to bring more humanity and warmth to the science-backed brand through the launch of two new hero products— a neck serum and an instant eye mask.
THE OUTCOME
We created 360 campaigns and strategies with phased roll outs for all channels. For the first time in the brand’s history, we cast a model for the campaign which allowed us to create emotional storytelling in order to bring humanity to the brand. Additionally, we oversaw the brand’s creative and messaging across all consumer facing touch points.
Balancing humanity and science
through storytelling, while modernizing
with a digital-first approach.
Fermitif Neck Serum
To launch the new Fermitif Neck Serum we developed a suite of campaign assets which were rolled out across social, digital, email and merchandising – emphasizing product science and benefits.
Social Strategy— From Teasers through Launch
We teased the product by leaning heavily into the science, followed by a roll out with more story-telling – a mix of video, still life, application / how-to’s and benefit focused assets.
Masque des Yeux
Instant Eye Mask
To launch the new Masque des Yeux Eye Mask, we created a playful campaign to connect with a younger target demo, while maintaining the brand DNA. A suite of 360 assets launched the product across social, digital and in-store.
Social Strategy— From Teasers through Launch
We teased the product by leaning heavily into the science, followed by a roll out with more story-telling – a mix of video, still life, application / how-to’s and benefit focused assets.
Services
Since 2021, we’ve worked with RéVive on campaigns and an ongoing strategic and creative services retainer offering the following services: