Jane Smith Agency

Clé de Peau Beauté

A new light: the world’s most
radiant beauty brand

THE OPPORTUNITY

In 2016, Clé de Peau Beauté, Shiseido’s luxury beauty brand, was thriving in Japan with an opportunity for global expansion.

THE OUTCOME

Serving also as in-house Creative Director, Alisha, the Jane Smith team and Shiseido HQ creative team in Tokyo, got to work — revamping their entire brand communications which included a new strategy, positioning and creative across 360° touchpoints. Jane Smith conceived and executed global assets season after season supporting that new strategy – from celebrity campaigns, to managing their digital and social channels, to creating their first CSR program, and producing global events.

 

 

We created global ad campaigns tailored
for specific markets starring celebrity faces
Felicity Jones and Zhang Ziyi that embody
the brand’s DNA.

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360° China-Focused
Campaigns

With a tailored strategy for the Chinese market, we casted beloved actress Zhang Ziyi as the Chinese face and ambassador of La Crème. The launch campaign achieved unprecedented results overnight.

+ 0M
WeChat impressions for launch
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Clé de Peau Beauté Airport Ads with Ziyi Zhang
Clé de Peau Beauté Airport Ads with Ziyi Zhang
Clé de Peau Beauté Airport Ads with Ziyi Zhang
Clé de Peau Beauté Airport Ads with Ziyi Zhang

Visually defining the art and science behind the most luxurious Japanese beauty products in the world.

Product Films

With the most prestigious science and craft in the beauty industry, exceptionally executed product films were created every season to support product launches and science messaging.

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Digital Content Tailored for Global Markets

Overseeing community management and digital strategy, we organically grew the brand’s community size by 8x and increased content output by 7x.

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