In 2012, e-comm was still emerging as the new way of shopping. At the time, a luxury e-comm destination dedicated to beauty did not exist.
Violet Grey turned into a cult brand overnight. We created the brand’s identity, graphic design and brand book for the content-driven e-commerce beauty platform. The creative strategy and design became the guide for all future communications of the brand, which celebrates the spirit of Hollywood through curated beauty must-haves that are validated by industry experts.
Positioning, Brand Book, Identity, Graphic Language