Jane Smith Agency

Violet Grey

Hollywood, tapped: a cult beauty experience

THE OPPORTUNITY

In 2012, e-comm was still emerging as the new way of shopping. At the time, a luxury e-comm destination dedicated to beauty did not exist.

THE OUTCOME

Violet Grey turned into a cult brand overnight. We created the brand’s identity, graphic design and brand book for the content-driven e-commerce beauty platform. The creative strategy and design became the guide for all future communications of the brand, which celebrates the spirit of Hollywood through curated beauty must-haves that are validated by industry experts.

SERVICES

Positioning, Brand Book, Identity, Graphic Language

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