Clé de Peau Beauté
Through a hybrid in-house and AOR role, we worked with Shiseido HQ in Tokyo for nearly 6 years to reposition, grow and sustain their luxury brand Clé de Peau Beauté.
Color Product Films
We created films and assets for digital channels and in-store to support each product launch and optimized for social platforms, engagement and social shares.
Skincare Product Films
We created science story-telling assets for each product launch to highlight ingredients, how-tos, and benefits.
With a tailored strategy for the Chinese market, we cast beloved actress Zhang Ziyi as the Chinese face and ambassador of La Crème. The launch campaign achieved unprecedented results overnight.
Clé de Beau Beauté’s science story is complex and highly scientific. We translated the detailed process for the global consumer, while maintaining the credibility around the brand’s product development, ingredient story and efficacy.
Digital Content Tailored
for Global Markets
Overseeing community management and digital strategy, we organically grew the brand’s community size by 8x and increased content output by 7x. We engaged model influencers like Toni Garnn for the U.S. market and Kozue Akimoto for the Japan market.