Jane Smith Agency

Clé de Peau Beauté

Power of Radiance: A CSR program supporting girls’ empowerment.

We conceived and executed Shiseido’s first-ever global CSR program: The Power of Radiance. Facilitating a partnership with UNICEF, the program is a long-term corporate commitment that supports women and girls’ education globally by giving annual grants to women who have made significant strides in that arena.

Program Launch

The program launched with an award ceremony honoring Muzoon Almellehan and the UNICEF partnership. The program has continued to thrive annually and now has regional offices expanding it into local markets.

ipnone JSA Deck_SocialMockTemplate_Top_CPB_POR_2019_7

Year 2 and 3 Award Recipients

We honored Binita Shrestha & Pratiksha Pandey from Nepal and Alyona Tkachenko from Kazakhstan the following year.


Supporting Content

With a diverse, all female crew, we created content with contributors from regions all over the world – influential, accomplished women that share the same mission of female empowerment through education. We collaborated with photographers such us Cass Bird, Inez and Vinoodh, Tierney Gearing and Julia Noni.

ipnone JSA Deck_SocialMockTemplate_Top_CPB_POR_2019_2
ipnone POR-POSTS_F