Brand Incubation: Founded by Korean fashion designer/influencer Jong Min Baek
(@_chommy), we disrupted the laundry category with a with a superior product and
elevated brand positioning. From white space to naming, packaging to sales, website
to pop-ups, we conceived, developed and continue to sustain every aspect of Laverée.
Digital Content Tailored for Global Markets
Overseeing community management and digital strategy, we organically grew the brand’s community size, acquiring a community of over 25K followers before launch.
A luxury aesthetic meets a frictionless customer experience,
designed for storytelling and maximized for conversion.