Jane Smith Agency


How we navigate COVID-19 with creativity

During these challenging times, our team has safely and creatively executed shoots for brands like the Natural Diamond Council and Clé de Peau Beauté. As the circumstances around our work are changing, our mission to create with intentionality, intelligence, and empathy continues.

A look behind-the-scenes of the Natural Diamond Council’s global campaign shot in Portugal July ’20.


We created editorial content during COVID-19 that turned the circumstances into opportunity.


During quarantine we commissioned photographers to shoot their partners for editorial concept Object of My Affection – an intimate photo series that features their most meaningful diamond on their most significant other.

The photographer and his wife have a perfect love story and a diamond engagement ring to fit it.

Victor + Heloise Demarchelier

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The photographer and makeup artist have created their very own diamond story as unique as they are.

Steven + Violette

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The acclaimed fine artist Mickalene Thomas and her fiancée share the story of their New Years’ Eve engagement and the full-circle moment of their show stopping ring set.

Mickalene + Raquel

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How the ultracool couple created a special pair of earrings symbolizing their love, forged from a family heirloom.

Heather + Erika

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With large events and weddings on hold during COVID-19, we created editorial content series Commitment Across Cultures: vetted and sourced weddings from around the world that feature the various ways that diamonds are used across different cultures and traditions.

This transcontinental wedding merged American glitz with Indian opulence and turned tradition on its head.

Gandharv Bedi + Sanya Deshpande

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From Atlanta to Venice, this couple honored and celebrated their love, their identities, and their communities in an intimate destination wedding.

David + Johnny

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